Photo credit Massoud Memar
Welcome to Maison A!
Maison A with its three chambers – Art, Habits and Unknowing, is a creative studio specialized in art, design and innovation based in Amsterdam. Its founder Arta Balina is a designer and creative strategy advisor. In the homeland of Arta – the Baltic states, nature is perceived as a top source of energy and quietness, and this bond with nature historically goes hand in hand with the tradition of craftsmanship. Aside from Arta’s love for nature, crafts and art, through the ups and downs of her background growing up in a post-Soviet Republic, Arta has been curiously discovering the concepts of freedom, independence and responsibility. Her values as an individual and as a creator are feeling connected with nature, herself and others, conjointly with conscious individual autonomy.
Arta graduated from the Turiba University in 2006 with a degree in Business Administration and from Riga Technical University in 2008 with a degree in Total Quality Management. During her studies she worked in Turiba University and later in Latvenergo – one of the largest power suppliers in the Baltics. Arta decided to move to the Netherlands in 2008 to expand her horizons. She had several corporate jobs and she was travelling and exploring in her free time, till she started her second study period.
In 2016 Arta graduated from the Gerrit Rietveld Academy audio visual department, and besides her individual art practice she was a co-founder of an art collective DAY, where she was actively involved in the development of upcycling projects and live performances in 2017. Since 2018 Maison A has been devoted to a sustainable lingerie and loungewear prototype design, as well as develpment of a design framework in sustainable innovation. In 2019 Maison A launched couching services in creative strategy design – empowering and activating individuals and organisations and their talents in today’s transforming world.
My longing for more harmony in human’s relation to his natural environment and a deep need to reconnect to the physical matter invites me to create work that inspires us to think about sustainability. Many times we, people and our surrounding nature, pass each other by on a daily basis, but without ever taking the time to really know each other. Through my work I would like to provide an opportunity to slow down and see our environment with a new set of eyes. The environmental and social issues of our time demand that we consider art and design as a transformative social practice and promote environmentally and socially conscious habits among society. My work is produced with consideration for the wider impact of the work and its reception in relationship to its environments (social, economic, biophysical, emotional and cultural). With my practice I refer to the modern, fast lifestyle and I’m confronting those lifestyle patterns in the way I live, work and deal with materiality, by following my intuition.