Welcome to Maison A!
Maison A with its three chambers – Art, Habits and Un.knowing, is a creative studio specialized in art, bespoke fashion and handmade collector’s soap design, as well as design and innovation consulting based in Amsterdam. Its founder Arta Balina is a leading artist, designer and a creative strategy advisor. In the homeland of Arta – the Baltic states, nature is perceived as a top source of energy and quietness, and this bond with nature historically goes hand in hand with the tradition of craftsmanship. Aside from Arta’s love for nature, crafts and art, through the ups and downs of her background growing up in a post-Soviet Republic in the 80ties and 90ties, Arta has been curiously discovering the concepts of freedom, independence and responsibility. All through her life Arta has been molding herself into a conscious creative leader. Her values as an individual and as a creator are feeling connected with nature, herself and others, conjointly with conscious individual autonomy. Arta loves sunshine and nature and she is a music collector. You will often find her on adventurous road trips with friends and family, exploring interesting places that she didn’t even know existed.
Arta graduated from the Turiba University in 2006 with a degree in Business Administration and from Riga Technical University in 2008 with a degree in Total Quality Management. During her studies she worked in Turiba University as an education project manager and later in Latvenergo – one of the largest power suppliers in the Baltics. Tipically to many millenials who were feeling discomfort from the guidance received from the society at that time, Arta decided to move to the Netherlands in 2008 to expand her horizons – travel, experience and to create a new verison of her reality that resonates with her heart calling.
In 2016 Arta graduated from the Gerrit Rietveld Academy audio visual department, and besides her individual art practice she was a co-founder of an art collective DAY, where she was actively involved in the development of fine arts and design projects in 2017. Since 2018 Maison A has been devoted to a bespoke sustainable lingerie and loungewear design, as well as develpment of a design thinking framework for sustainable innovations. In 2019 Maison A launched coaching services in creative strategy – empowering and activating individuals and organisations and their talents in today’s transforming world and helping with transitions. Since 2020 Maison A is taking a lead in intercultural project management – building bridges between international culture/ art and science related organisations. The next fine arts exhibition “Zoom in” led by Maison A in partnership with Future Based is coming up in May 2021 in Amsterdam, along with a digital platform starting from this autumn already.
My longing for more harmony in human’s relation to his natural environment and a deep need to reconnect to the physical matter invites me to create work that inspires us to think about sustainability. Many times we, people and our surrounding nature, pass each other by on a daily basis, but without ever taking the time to really know each other. Through my work I would like to provide an opportunity to slow down and see our environment and each other with a new set of eyes. The environmental and social issues of our time demand that we consider art and design as a transformative social practice and promote environmentally and socially conscious habits among society. My work (art, design and coaching) is produced with consideration for the wider impact of the work and its reception in relationship to its environments (social, economic, biophysical, emotional and cultural). Sustainable community and sustainable world starts from a personal level – from a happy and successful individual who is going after his/ her big day dreams. With my practice I refer to the modern, fast lifestyle and I’m confronting those lifestyle patterns in the way I live, work and deal with materiality, by following my intuition.