Beyond Lounge Wear



Midst this beautiful but busy life I set myself on a pause and reflect on why I’m doing the things I’m doing. This mostly happens in the moment before “the next amazing thing”. This time it’s the moment before naming my collection.  What usually happens during the pause is me coming back to the same conclusion – everything I do, create or experience comes from or starts with LOVE. I believe that, at large, there is no other drive why people do the things they do. I’m speaking here about the things that do work out and have a future in the long run, in other words – sustainable things. Therefore I continue with the message that was born out of love for my best friend – that inspiring badass vegan trailblazer who met the love of her life and got married last year, and my love for nature and belief that life is a fun party, despite the gloomy and doomy!

I love the topic of badass – feeling and being a strong creator of my reality, determing my own story and direction in life. A badass never bends, but looks the world straight in the eyes. Between fun or rules she choses fun. She has a strong sense of self and her personal power. She deals with her fears with quiet strength. This lady is not afraid to screw up royally, taking that as a stepping stone. She is aware of and uses her gifts! A badass has a voice so those without a voice can be heard. I could go on and on, and I will 🙂 With this new biodegradable and hypoallergenic comfort wear collection I want to pay homage to all the badass ladies – “Women who are the real architects of society” /Harriet Beecher Stowe/. 

“Grace” is the English translation of the Greek χάρις (charis) meaning “that which brings delight, joy, happiness, or good fortune.” To me it feels like Grace is not only the smoothness and elegance of one’s movement and being. It’s also one’s courtesy to the environment an fellow beings. Yes, that’s also her – a graceful and silky, sensitive skin badass.


It has always been a pleasure to see, touch, experience these delicate and soft pieces of garments. Today, with more awareness about the unwanted side-effects of the fashion industry, Maison A develops its own lingerie and loungewear pieces that are made with respect for nature, from organic materials, and inspired by amazing and brave kick-ass Women and Men.

Don’t hesitate to get in touch with us if you want to know more about the process or place an order.



Biodegradable lingerie

Why I like the Invisible

Bespoke vegan wedding lingerie Kristine

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